the SUPER BOWL.

When people advertise, the number one thing is to make sure you're targeting people who are interested in the product or can relate to it. So the main people who are actually paying attention to the game and are tuned in are young adults, single men, group of men watching the game together, and during most Super Bowls, little parties are thrown and alcohol, pop and junk are obviously at the party. Chances are, people are already consuming alcohol, so the best thing to do is to advertise more alcohol to influence people to buy more (even though the liquor store is closed on Sunday's). Young adults and teens are also watching the game, some probably don't watch football on a regular base, but the Super Bowl is just one of those things that just has to be on, just because. So why not throw in fast food advertisements? The majority of young adults and teens already do eat fast food, so seeing it in a commercial shown in a funny way just might get them to be like "Ooh that looks good, we should go grab some after".